METSO is a voluntary program aimed at private forest owners, through which they can protect and manage the natural values of their forests – to ensure the preservation of biodiversity.

METSO’s new visual look celebrates the diversity of forests by highlighting the beautiful aspects of nature.

Photos, brand colors, and a form based on an aspen leaf create a vivid and varied look that respects the invaluable decision of the forest owners to protect their forests. The aspen leaf, the wood grouse track, and the familiar orange color of the Metso logo have been updated and reshaped to suit the times.

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