Tammi’s Keltainen kirjasto was established in 1954 to bring contemporary world literature to the Finnish public. It still keeps to that same road. Keltainen kirjasto publishes 7–10 exemplary translations a year.
We designed a reading corner for Helsinki’s Akateeminen kirjakauppa’s (academic bookstore) Keltainen kirjasto shelves. The iconic letter K was adopted as the basis for a motif to be used in the campaign’s advertising. We also designed timelessly stylish mugs and bags on literature themes.
Keltainen kirjasto products