Duodecim Medical Publications Ltd commissioned us to enliven the visual appearance of their graphics. The D motif that we designed was later extended, with variations, for use by the Finnish Medical Society Duodecim and the Duodecim concern.

We unified the graphic guidelines for Duodecim’s Publications, Society and the Concern, creating a distinct colour palette for each organization. We further designed an image style and produced brand images for each of them.