The American Bill Viola (b. 1951) is considered one of the most important video and installation artists of our time. Inner Journey at the Amos Rex Museum is the artist’s first solo exhibition in Finland. Viola’s powerful works deal with questions of existence from birth to death, from the personal to the public..

We designed a clean and simple look for the exhibition which rests on two contrasts using Amos Rex’s signature image and brand typography.

“Bill Viola: Inner Journey – A clear and identifiable look was sought for the exhibition which puts the art first. Dog Design’s plan and implemention of the visuals for the exhibition exceeded all preconceived expectations. The exhibition look was fresh and playful while still respecting the arresting visuals of Bill Viola’s own works. Dog Design’s super creative team is always a pleasure to work with.”

Itha O’Neill, Head of Exhibitions, Amos Rex