The Federation of Finnish Commerce asked us to design its new logo and visual identity. The identity needed to reflect the diverse business environment of the client. The new logo stands for diversity and activity. In addition we have created communication materials such as annual reports, campaign websites and standard stationary items.
The new visual identity for Kaupan Liitto
was designed to illustrate the union
and the togetherness that the federation
The visual identity includes a vast
stationary including greeting cards,
business cards, letterforms and other
visual communication materials.