Kekkilä/
Visual Identity

We created a unified visual identity for Kekkilä and its Swedish and Norwegian counterpart Hasselfors Garden. Visual identity speaks of an inspiring lifestyle brand, which has a long history and strong business know-how in the field for growing mediums and mulches.

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VISUAL IDENTITY
Project included
re-designing of Kekkilä & Hasselfors Garden
logos and merging of the
two identities.

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We renewed the
visual look of Kekkilä
and Hasselfors garden. The project
included business communication
and marketing material redesign.
We created Kekkilä’s brand manual
containing visual guidelines, brand book
and general company presentation.

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MARKETING MATERIAL
We designed and produced Kekkilä’s
“Kesä” and Hasselfors Garden’s
“Blomma” magazines for many years.

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Koti & Piha products’
branding, visual identity and
marketing material.

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ART DIRECTION
We have done
the creative direction for Kekkilä
from 2004. The work includes creating
the visual concept for brand and
product pictures, designing the
frames, production and Art Direction.
Over the years we have collaborated
with photographers
Hanna-Kaisa Hämäläinen and Kaapo Kamu.

Koti&Piha_2BORDER STONE
The Border Stone, with its unique shape,
is designed for dividing off and mulching
various areas of the garden.
The carefully calculated dimensions
of the decorative border stone
make it better suited for decorative purposes
than regular garden slabs.

koti&piha_4STEPPING STONES
Build elegant paths and patios
with these circular Stepping Stones
that bring life and rhythm to any garden.
They can be used to cover most paths
and tracks crossing the lawn
– such as the route between the patio
and the berry bush.

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THE HOME AND GARDEN CONCEPT WON
THE FENNIA PRIZE AWARD 2012
The Home and Garden line was awarded
with the Fennia Prize for good design
in 2012.

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PACKAGING RENEWAL
We renewed Kekkilä’s
packaging in 2013. One of the key
goals of the project was to clarity
product information by creating
visual and informative icon vocabulary.